Advanced Training Program “Marketing in Global Agricultural Trade”

Advanced Training Program "Marketing in Global Agricultural Trade" is devoted to specialists from Russian agribusiness companies involved in the promotion of agricultural products in foreign markets.

Topics

The role of marketing in the development of agricultural exports;
Marketing research in export markets;
Development and implementation of a marketing strategy;
Building an international brand and its value system;
Successful Russian and foreign cases.

Program Structure

Day 1

Speakers

Alesya Efremova

Deputy Head of Department for Research and Development of Foreign Trade Projects, the Agroexport

Kirill Melnikov

Marketing Director, Blago Group

Gor Stepanyan

Commercial Director, Confectionary factory TORERO

Dmitry Krasnov

Head, the Agroexport Federal Center, Associate Professor at MGIMO

Ilya Ilyushin

Commercial Director, GC Yug-Rusi Group

Head of Marketing Department, JSC Makfa

Elena Karmanova

Presentations Brief Versions

Day 2

Speakers

Mikhail Magrilov

General Director, LLC Technologies of Trust

Andrey Kucherov

Deputy Director, the Agroexport, Senior Lecturer at MGIMO

Konstantin Korneev

Executive Director, LLC Rincon Management

Ilya Strokin

Director of Competence Center in the AIC, KEPT JSC

Presentations Brief Versions

Day 3

Speakers

Valery Kaigorodov

Founder and Executive Director, RUSFAIR

Anna Lukanina

Depot Managing Partner, President of ABKR

Gleb Semernya

Deputy General Director for Development and Marketing, LLC Belevskaya Confectionery Company

Anna Chekhomova

Director of New Products and Services Development, maslov:agency

Konstantin Korneev

Executive Director, LLC Rincon Management

Presentations Brief Versions

Participant Feedback

I really liked the course. The experts were highly experienced and touched upon real cases from agri exports. All the information allows participants to look at their export activities from a different angle and find new ways to promote agricultural products in foreign markets. It’s a very useful course, especially for companies engaged in export.
Anna Balashova
Export Manager JSC "Progress"
The knowledge acquired during the course clarifies many aspects of agri exports and inspires! I would especially like to note the presentation of Ilya Ilyushin, his lecture caused a real sensation!
Dmitry Kalashnikov
General Director of Kurgan Plant of Vegetable Oils LLC
I thank the Agroexport and MGIMO for the excellent course. There was a lot of useful information: both theory and practical cases. In a period of transformation, it is necessary to be in trend and quickly respond to new challenges. The lectures helped not only to refresh theoretical knowledge, but also to learn information about current trends.
Daria Korepanova
Marketing Communications Manager, GC RusAgro
I have completed three advanced training programs and was absolutely delighted with each one! Competent and bright speakers, meaningful presentations, useful materials! There are a lot of practical cases and data that allow exporters to get a comprehensive understanding of agricultural marketing! Thanks for your work!
Christina Chepeleva
Commercial Director IP Chepelev V.I.

Study at MGIMO

Students

Professors

Alumni